How Using Instagram Stories Increase Engagement
- CMaheia
- May 22, 2017
- 2 min read
Since the launch of the Instagram story feature , instagram active monthly users increase notably , reaching a whooping 700 million compared to 400 million less than Facebook massive 1 billion monthly active users ( TechCrunch) . Actually, Instagram stories are beating snapchat stories significantly ; according to TechCrunch SnapChat opens declined 15% percent and from August 2016 to November 2016 the average unique viewership increase a whooping 40 percent . In fact, 200 million people uses snapchat stories compared to 160 million on Snapchat that’s literally 40 million more users and growing.
Just a few weeks ago Instagram imitated another Snapchat feature “ The Face Filters “ with the recently updated 10.21 version. Another updated Instagram story feature is the “ Hashtag Text “ which users can add the hashtag sticker , so viewers can tap on the sticker to view other related posts ; Nice ! For the past 6 months Instagram has been rolling out Instagram storie features like Boomberang, hand-free video, selfie stickers and now face filters . Another dope feature Instagram added is that now users can rewind their Instagram stories.
Since the addition of Instagram stories, engagement on Instagram has increased significantly , stealing Snapchat users by the minutes ! Social Media users are slowing logging of their Snapchat stories to use Instagram stories , the reason is because it is easier to increase viewership on Instagram then Snapchat . The simple fact that the app Instagram have been out longer than Snapchat; therefore it only make sense that people who actively uses Instagram naturally have more followers on Instagram account than their Snapchat account. Another key factor is that it harder to gain followers on Snapchat than instagram. Furthermore, the purpose of Instagram stories is to share photos and videos that you may not be worthy of your timeline.
TIP : If you want to increase Instagram engagement on Instagram , recycling your instagram stories will create content therefore increase engagement. It is important that brands, personalities , and influencers recycle instagram stories to increase Instagram followers and engagement ; it’s just simply easier to gain and find followers on instagram then Snapchat. Brands and influencers can promote their brand or product on Instagram by tagging and sharing links to users versus snapchat where links is only share on DMS. As far as “ user engagement Snapchat users are very engaged , according to sources millennials on snapchat spend an approximately 25 to 30 minutes day on the platform. Users younger than 25 visited Snapchat over 20 times every day on average by the end
2016.
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Sources
ttps://techcrunch.com/2017/05/16/instagram-location-stories/
https://www.cnet.com/au/how-to/how-to-use-face-filters-in-your-instagram-stories/
